![]() ![]() If you answered "no" to at least one of these questions, that's likely why you've panicked and gone down the rabbit hole of discounting. If you're feeling the pressure from your board or VC to prove you can get traction and the right Product-Market-Customer Fit, dropping your prices may generate sales, but at what actual cost? It's time to step back and ask yourself what the real problem is and whose problem it is.ĭuring the ideation, validation, and commercialization stages, did you focus on understanding your Product-Market-Customer Fit? Did you take the time to understand the challenges and issues your target market and customers face? Did you know the value your solution delivers and the price customers were willing to pay? Did you use this understanding to communicate clearly with the right messaging? Did you wrap this up in a viable Go-To-Market strategy? Did you communicate this to the VC when completing the funding round, and did you communicate the plan to the board? Are you discounting to win business? How's that working out for you? ![]()
0 Comments
Leave a Reply. |