![]() ![]() It's really the story of how a humble family man, with endless energy, imagination and a penchant for turning problems into opportunities inspired his ragtag group of employees to take on a giant thus birthing a $60 Billion Dollar industry now bigger than movies. It's really the story of how a humble family man, with endless energy, imagination and a penchant for turning problems into opportunities inspired his ragtag group of employees to take on a giant What I admired most from this story is it's obvious business hero, Sega President Tom Kalinske, the Salesman turned Toy Marketer turned CEO who miraculously changed a flailing company into a true market leader. It pitted sibling against sibling, Mario against Sonic and Japan against the U.S. ![]() ![]() The battle itself was relentless, vicious and of course highly profitable for both sides even sparking a corporate war whose ripples could be felt from living rooms and school grounds to boardrooms and The Government. This war was on par with all the great rivalries in history Coke Vs. It tracks a war that was coming to fruition while I had just started primary school #90sKid and was my first introduction to my original hero Mr. A nostalgic pleasure read of mine and 5th time round. ![]()
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